Broadbandchoices.co.uk is a comparison site with over 1 million unique visitors per month and thousands of sales taking place across a network of affiliates. Tracking and reporting on sales and revenue was an enormously time-consuming and painstaking manual process for a significant number of our staff, let alone the time spent marrying our sales data up with user data in Google Analytics.
We needed a more effective solution.
We started using Fullsight in 2017. The platform pulls in real-time sales and revenue data from across our affiliate network and amalgamates it within a standardised format via a single interface. It also feeds all sales data into our analytics system where it is combined with user-journey data delivering a granular understanding of our site performance and customer journey at every possible level.
Using Fullsight has saved key staff in our marketing and UX teams an estimated 10 reconciling and reporting hours per week, leaving 30% more time to spend exploring other profit-making areas. Not only this but the insight we achieved from Fullsight data enabled us to bring a consistent 17% uplift in sales purely from content optimisation, and improvement can also be seen across our paid search and SEO areas.